Heilbronn University of Applied Sciences and Baden-Wuerttemberg Cooperative State University (DHBW) Heilbronn will host the 5th Culinary and Wine Tourism Conference from 5-7 October 2022 at the Bildungscampus Heilbronn. 
The conference will be organised in cooperation with the Wine and Culinary Tourism Commission of the German Society for Tourism Research (DGT), IMC University of Applied Sciences Krems, FHWien der WKW – Vienna University of Applied Sciences for Management & Communication, and Harz University of Applied Sciences. The aim of the conference is it to enable scientists, young academics and interested practitioners to share their experience. It provides the opportunity to discuss current research work with an international audience from scientific and professional background.

OCTOBER 5-7. BILDUNGSCAMPUS HEILBRONN

PROGRAM

OCTOBER 4 | 6 P.M.
GET TOGETHER

We are delighted to offer our CWTC22 delegates a Welcome Reception at the Staatsweingut Weinsberg. The Reception is a perfect moment to give a very warm welcome to the conference delegates from the various countries. It is also a wonderful opportunity to meet people or make new contacts by just saying hello to a fellow delegate, while enjoying snacks & local drinks.

OCTOBER 6 | FROM 9 A.M.
CONFERENCE

Conference with presentations by scientists and practitioners. Experience culinary and wine tourism - wine, chocolate, coffee and many other things to try. Experience heilbronn as a city in the middle of vineyards.

OCTOBER 5 | FROM 9 A.M.
CONFERENCE

Conference with presentations by scientists and practitioners. Contributions from research and practice about the latest advances in culinary and wine tourism around the world. Conference dinner at 7 P.M. at Alte Reederei.


OCTOBER 7 | FROM 9 A.M.
EXCURSION

We are visiting renowned winery Graf Neipperg, owned by the family since 1248. Here, amazing wines grow on steep slopes that are typical for this region. The owner himself – Count Philipp of Neipperg – will give us a tour.

COSTS

 

Conference, catering, get together (tuesday), dinner (wednesday), excursion (friday) 290 €

Conference, catering and get together (tuesday) 195 €

Dinner and Field Trip can be booked separately 85 € / 50 €

CULINARY AND WINE TOURISM
TOPICS

Contributions from research and practice about the latest advances in culinary and wine tourism around the world

CULINARY AND WINE TOURISM
TOPICS

Keynotes about wine tourism markets and challenges and trends for tourism & hospitality

CULINARY AND WINE TOURISM
TOPICS

Marketplace: Experience culinary and
wine tourism – many things to try

CULINARY AND WINE TOURISM
TOPICS

Field trip, conference dinner
and tastings

Voriger
Nächster

KEYNOTES

Dr. Tim Harms | Prof. Dr. Bernd Eisenstein

Dr. Tim Harms is Programme Director of the International Tourism Management B.A. course at West Coast University of Applied Sciences and member of the German Institute of Tourism Research. His research interests lie in the fields of e.g. experience stimuli in tourism; wine & culinary tourism; outdoor tourism and dark tourism. Prof. Dr. Bernd Eisenstein is Director of the German Institute of Tourism Research and Professor for Tourism Demand at West Coast University of Applied Sciences. His research interests lie in the fields of e.g. strategic tourism management, business travel and destination branding.

05.10.22 | 9:30 Uhr

The German Wine Tourism Market – Insights from the Destination Brand Study Series

Prof. Dr. Christian BuerHead of Tourism & Hospitality Management,
Hochschule Heilbronn

Prof. Dr. Christian Buer is Professor of Business Administration and Hotel Real Estate & Financing and Head of the Tourism and Hotel Management course at Heilbronn University. In 2003/2004, he founded the Nemis Group, where he works as an independent business consultant advising developers, financiers and real estate experts on tourism properties. He is a jury member of the German Hotel Young Talent Award and also founder and chairman of the „Heilbronn Hospitality Symposium“.

06.10.2022 | 9:00 Uhr

Challenges and Trends for Tourism & Hospitality –
Expectation “Post-Multi-Crisis“ Development

SCIENTIST

PRESENTATIONS

Kässpatzen. And what else? Culinary Studies of the Allgäu as the Basis for Strategic Marketing of Culinary Tourism

Case Study WinEcycle Tours

 

 

Digitalization in the dining sector: How does it change the restaurant experience?

The milieu and its cultural heritage in web marketing strategies.
The case of the wine industry in the Marche Region, Italy

Enhancing intangible cultural heritage for sustainable tourism development in rural areas. The case of the “Marche Food and Wine Memories” project (Italy)

What should I eat with this wine? 
An analysis of food and wine pairing suggestions made on social media, by Portuguese Wine Regions

Tourism, Gastronomy and Creativity: the potential of a small town in the Center of Portugal as a Creative City of Gastronomy

Wine tourism experiences: 
A collaborative approach to implementing customer-centric offerings

Wine Marketing – 
Is Social Media key to contribute closing the age-gap?

The creation of authentic dining experiences in restaurants with particular focus on the narrative framing of menus.

Culinary experiences (co)creation under COVID-19 crisis: Evidence from Taiwan

What should I eat with this wine? 
An analysis of food and wine pairing suggestions made on social media, by Portuguese Wine Regions

The milieu and its cultural heritage in web marketing strategies. The case of the wine industry in the Marche Region, Italy

Enhancing intangible cultural heritage for sustainable tourism development in rural areas. The case of the “Marche Food and Wine Memories” project (Italy)

Do German winegrowers see a connection between biodiversity and wine tourism?

How Gastro-Communitas Within a 6+ Gastro-Cluster can Facilitate Local Beverage-driven Gastro-tourism Development.

More presentations asap

PRACTITIONER

WORKSHOPS / TASTINGS

PROJEKT „ONLINE WINE COURSES“ – Blind Taste

Blind taste test – Identical wine from a Bottle vs. from a Can

Marktpotenzial entalkoholisierter Stillweine – Sicht der Experten und Konsumenten

Weintourismus-Cluster – Netzwerke und Synergien aufbauen und erfolgreich nutzen

„Open Door“-Weintourismus in der Pfalz

Wein & Architektur – Effekte auf Weintourismus und nachhaltige regionale Entwicklung am Beispiel Mosel und Saar

Bio-Heumilchkäse aus Hohenlohe: Die Philosophie der Dorfkäserei Geifertshofen

Bio-Weinbau in der Bio-Musterregion Heilbronner Land

Was verbindet Wein und Schokolade?

Online-Live-Hybrid-Events im Wein-Tourismus

OVERLINE

VENUE

ONE PLACE, MANY STORIES: THE EDUCATION CAMPUS

Located in the centre of Heilbronn, the Education Campus today links several facilities and institutions that together meet the learning needs of different target groups. Whether ABC children, students or founders – they all have one thing in common: it is easier to learn, teach, research and create in every phase of life if ideas are supported and places are created where people who enjoy education can develop and achieve the best for themselves – and the community. And that is exactly what the Foundation and its founder are all about.

Conference address: Bildungscampus 14 / T Building

KNOWLEDGE CITY

HEILBRONN

ACCOMODATIONS

HARBR. hotel Heilbronn

RECOMMENDATION FOR ACCOMODATION: BOOKING HARBR WITH KEYWORD "CWTC" HEILBRONN.RESERVIERUNG@HARBR.DE

Hotel Arkade at theatre
****s Insel-Hotel
**** Mercure Hotel Heilbronn
****s Parkhotel Heilbronn
*** Stadthotel Heilbronn

ABOUT

Käthchen, Neckar and wine – this trio has long shaped the image of the city of Heilbronn. But the cosmopolitan city with its more than 125,000 inhabitants has also long been considered a boomtown. The rapid developments in the areas of construction, living and working have earned it the title of „the most dynamic city in southwestern Germany.

HOSTED BY

IN COOPERATION WITH

ANY QUESTIONS?